1. What is Vizread?
Vizread, LLC (collectively with any subsidiaries, “Vizread”, “we”, or “us”) is dedicated to making reading fun, engaging and rewarding. We want all children – children who speak English as a second language, children who are struggling to read or have learning difficulties, and even children who read well but want to improve – to have access to the tools they need to succeed. Through our App WhizRead and by providing interactive, multi-sensory tools that use Natural Language Processing techniques, we help young learners become more confident, independent readers and learners.
Note about Children: Vizread only collects personal information from children under the age of 13 after it has received verifiable parental consent. Upon initiating the process of registering an account with Vizread after such verifiable parental consent has been received by Vizread, children will be able to use the WhizRead App and continue with their reading comprehension activities.
2. What is this policy?
Information Sharing: Note that we do not share your Personal Information with third parties for their marketing purposes; however, we may share your Personal Information under certain limited circumstances. For more details, please review the section below entitled “Will Vizread share any of the information it collects?“
Third party analytics providers: We work with analytics service providers and other vendors to provide us with information regarding traffic on the Services, including the pages viewed and the actions users take when visiting the Services; to serve our advertisements on other web sites, within mobile Apps, and elsewhere online; and to provide us with information regarding the use of the Services and the effectiveness of our advertisements. For example, if you click on a Vizread advertisement, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement.
3. What information does Vizread collect?
Information Shared With Us
- Registration and Other Information You Provide
The Services may collect “Personal Information” (which is information that can reasonably be used, alone or in combination with other reasonably available information, to identify or contact a specific individual). Personal Information includes, but is not limited to your name, email address or username, phone number, physical address or zip code, account information (such as a password or other information that helps us confirm that it is you accessing your account) and demographic or other information (such as your school, grade, gender, age or birthdate), responses to password challenge questions and information about your interests and preferences. We will also collect payment information (typically through an in-app purchase) if you choose to purchase products or services through the Services. Any information combined with Personal Information will be treated as Personal Information.
- Your Profile, Community Forums and User Content
Your Profile: You may have the opportunity to create a profile, which consists of information about you, which may include Personal Information, photographs, information about your academic and work history, your interests and activities, your use of the Services and other information (“Profile”). Some of the information in your Profile may be visible to third parties, depending on the nature of the information and the privacy settings you choose when you sign in and go to your Account on the website or other Services where you created your Profile.
In addition, the Services may allow members to communicate and collaborate with each other. If you create an account or choose to communicate with others through the Services, certain information about you may be disclosed in connection with your or others’ use of the Services, including certain information about you and your network (such as your name and profile photo, the number of your connections, and the names and pictures of your connections). Our servers may record and we may retain records of the content of any such user-to-user communications.
- Third Party Services, Social Media Platforms, and Information Third Parties Provide About You
- Referral Features and Gift Certificates
If you purchase a gift certificate for another person, we will ask you for that person’s name and email address, as well as for an optional personal message. We will automatically send your friend a one-time email including an invitation to visit the Services as well as their gift code. Vizread stores information such as the gift certificate recipient’s name and email address for the sole purpose of verification. Vizread does not sell or disclose any of this information to any outside sources or parties and collects this information only to maintain records that a gift certificate was purchased and sent to a recipient. Coupons and vouchers are not gift certificates and must be used according to the terms of the voucher or coupon itself or the accompanying materials.
Information We Collect Automatically
Like other web sites and online services, we and our analytics providers, vendors and other third party service providers may automatically collect certain “Usage Information” whenever you access and use the Services, including, without limitation, by viewing information about a passage, asking or answering questions, viewing another user’s Profile, sending a message, searching for a person or information or by clicking on an advertisement.
Usage Information may include the browser and operating system you are using, the URL or advertisement that referred you to our Services (if applicable), the search terms you entered into a search engine that lead you to our Services (if applicable), all of the areas within our Services that you visit (including information about any ads you may view), how you use the Vizread app and how effective it is, how often, what features of the app you are using more than others, how long does it take you to read a passage, and the time of day you used the Services, among other information. We may use Usage Information for a variety of purposes, including to tell you about people or events nearby, to provide special offers, to serve advertisements, to select appropriate content to display to you, and to enhance or otherwise improve the Services and our products.
In addition, we automatically collect your IP address or other unique identifier (“Device Identifier”) for any computer, mobile phone or other device (any, a “Device”) you may use to access the Services. A Device Identifier is a number that is automatically assigned to your Device used to access a Service, and our servers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the Device used to access a Service, internet service provider (ISP), date and time of your visit, browser language, browser type, referring and exit pages and URLs, amount of time spent on particular pages, which parts of our Services you use, which links you click, search terms, operating system, traffic and related statistics, keywords, and/or other general browsing or usage data.. Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
Usage Information is collected via tracking technologies, including:
- Cookies: Our Services utilize Cookies to improve your current and future experience by allowing us to understand your usage of our Services. For example, cookies help our systems recognize you if you return to our Services shortly after exiting them. Cookies are small text files stored on your computer that allow us to personalize the content of our Services. Cookies can be turned off via your browser settings if you so choose. However, if you turn your cookies off, some features of our Services may not function properly. In our Products, we use local storage to help remember your settings and account configuration.
Our Services utilize Cookies to improve your current and future experience by allowing us to understand your usage of our Services. For example, cookies help our systems recognize you if you return to our Services shortly after exiting them. Cookies are small text files stored on your computer that allow us to personalize the content of our Services. Cookies can be turned off via your browser settings if you so choose. However, if you turn your cookies off, some features of our Services may not function properly.
- Web Beacons: We, as well as our affiliate program partners, service providers, and other third parties, may employ a software technology called clear gifs (a.k.a. web beacons/web bugs), that help us better manage content on our Services by informing us of what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users for our affiliate program. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. This information is used to help improve the overall quality and experience of our Services. We tie the information gathered by clear gifs to our customers’ Personal Information.
- An Embedded Script: is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your computer or other device from our server or a third party service provider and is deactivated or deleted when you disconnect from the Services.
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
How We Respond To Do Not Track Signals:
Please note that your browser setting may allow you to automatically transmit a “Do Not Track” (DNT) signal to websites and online service you visit. DNT is a privacy preference that users can set in certain web browsers to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. However, we do not recognize or respond to browser-initiated DNT signals, as the internet industry is still working to determine what DNT means, how to comply with DNT, and how to create a common approach to responding to DNT. To find out more about “Do Not Track”, please visit .
4. How does Vizread use the information it collects?
We may use information about you, including Personal Information, the information you provide in your Profile, User Content, and Usage Information to:
- Allow you to participate in features we offer or to provide related customer service, including, without limitation, to respond to your questions, complaints or comments;
- Tailor content, recommendations and offers we display to you, both on the Services and elsewhere online;
(3) process a transaction you initiate;
- provide you with information, products, services, or suggestions;
- Send or display to you and others using the Services special offers or advertisements from us, our advertisers, or third-parties;
- Process your registration with our Services, including verifying your e-mail address is active and valid;
- Improve the Services and our products, and for internal business purposes, including the measurement of ad effectiveness;
- Contact you with regard to your use of the Services and, in our discretion, changes to our policies; and
- Permit other Vizread users to contact you, and vice versa; and
Please note that information submitted on the Services via a “Contact Us” or other similar function may not receive a response. We will not use the information provided via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.
5. Will Vizread share any of the information it collects?
Vizread does not share your Personal Information with third parties for their marketing purposes except in compliance with all applicable laws (including California Business & Professions Code section 22584 (“SOPIPA”), and California Education Code section 49073.1). Vizread may share non-Personal Information, such as aggregate or de-identified user statistics, demographic information and Usage Information with third parties, including advertisers, content providers, and analytics providers; and third parties may collect non-Personal Information when you visit the Services.
- When You Request That We Share Your Information
This includes, without limitation, instances in which you use our Services to purchase products or services provided, in whole or part, by third parties, such as when you use our Service to order food from a local restaurant. You also may request, sometimes through your use of an interactive feature, a widget or third party application, that we share information about you with a third party and we will typically do so under those circumstances.
- Service Providers
We will share your Personal Information with third parties to provide services to us or you in connection with the Services, but subject to confidentiality obligations which limit their use and disclosure of such information. For example, we may provide your Personal Information to companies that provide services to help us with our business activities, such as shipping your order, sending our emails, or offering customer service. If you purchase any products or services, our billing partner will receive billing and financial information (e.g., credit card numbers) necessary to process your charges, including your postal and e-mail addresses, depending on your payment method.
- Administrative, Legal Reasons & Academic Integrity Investigations
We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. These disclosures may be carried out without your consent or without notice to you.
- Business Transitions
- Sweepstakes, Contests and Promotions
We may offer sweepstakes, contests, and other promotions (“Promotion”) that may require registration. By participating in a Promotion, you are agreeing to governing terms, conditions or official rules, which may contain specific requirements of you, including allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information, such as your name and shipping address, may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
We display personal testimonials of satisfied customers (teachers, parents or students) on our Services in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us via email by clicking .
6. How does Vizread work with third parties?
Third Party Analytics Providers
We may work with analytics service providers and other vendors to provide us with information regarding traffic on the Services, including the pages viewed and the actions users take when visiting the Services; to serve our advertisements on other websites, within mobile apps, and elsewhere online; and to provide us with information regarding the use of the Services and the effectiveness of our advertisements. For example, if you click on a Vizread advertisement, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement; likewise, if you click on an ad you see on our Services, our service provider(s) may be able to tell which page you were visiting on our Services and pass that information to the advertiser. The advertisements you see may be served by one or more third parties, who may use information collected over time about your activities on the Services, and other websites and services, to provide you targeted advertising based upon your interests.
Some of the companies who serve these targeted ads participate in a self-regulatory program that allows you to opt-out of having information about you used for this purpose, and you may access that opt-out by clicking . Please note this does not opt you out of being served advertising. You will continue to receive generic ads while using the Services and elsewhere online. We may share Usage Information about visitors with third party advertising companies, analytics providers and other vendors. Our ad network providers, the advertisers, ad agencies, analytics service providers and other vendors may set and access their own tracking devices (including cookies and web beacons) and they may otherwise collect or have access to information about you and your online browsing activities. Some of these third parties may collect Personal Information over time when you visit the Services or other web sites and services.
Certain content provided through the Services may be hosted and served by third parties, which may include third party widgets (such as those that allow you to “like” or “share” content with third party web sites and online services. In addition, the Services may link to third party web sites or content over which Vizread has no control and which are governed by the privacy policies and business practices of those third parties. In addition, third-party partners of Vizread from whom your order through the Services may have different privacy policies which apply to such partners use of your information.
Please also note that Vizread content and widgets may be included on web pages and web sites that are not associated with us and over which we have no control. These third parties may independently collect data. Vizread is not responsible or liable for the privacy practices or business practices of any third party.
7. What happens if I access Vizread’s services through a mobile device?
If you use the Services through a mobile device or one of our mobile applications, your mobile Device Identifier or your mobile carrier may be transmitted to Vizread,. You agree that Vizread may store and use that information for security purposes (for example, for user verification or authentication and to ensure that our APIs are being used appropriately). If you wish to no longer allow Vizread to track your physical locations you may turn this off within your device settings. You may be able to opt-in to receiving text messages from Vizread. You may always opt-out by replying “STOP” to one of the text messages received. You also acknowledge and agree that use of the Services through a mobile device may cause data to be displayed on and through your mobile device which may be viewed by your mobile carrier or other access provider.
8. How does Vizread protect children’s information?
Protecting the privacy of young children is especially important to Vizread. For that reason, we created certain features designed to help protect Personal Information relating to children who are less than 13 years of age (“Child Users”). Vizread does not knowingly permit Child Users to register directly for our Services. If Vizread learns that Personal Information of a Child user has been collected on our Services without parental consent, then Vizread will take appropriate steps to delete this information. If you are a parent or guardian (“Parent”) and discover that your child under the age of 13 has a registered account with our Services without your consent, please alert Vizread at and request that we delete that child’s personal information from our systems.
How does a child register and use the services?
Child Users cannot register for a Vizread account themselves. If a Child User attempts to register for our Services, Vizread will request that the Child User contact his or her parent for access to the App. No information about Child Users is retained during their registration attempt.
If you are a Parent, you may provide consent for your child’s registration by first registering yourself on our Services. Once registered, you can create an account for your Child User, monitor the data on your Child User’s account, or revoke your Child User’s permission to use the Services by deleting the account.
Alternatively, your child may be registered to use the Services through his or her school, or through an integration with the Services that is supported by school personnel who have taken steps necessary to comply with applicable law, including COPPA. Parents always have the option to delete their Child User’s account.
What children’s information is visible to others?
No student’s profile is made available or visible to the public through Vizread. If school personnel utilize features including creating Child User profiles, creating and establishing classes and adding Child User profiles to such classes, creating User Content and publishing such content to his or her students including Child Users through Vizread’s App on a device in the classroom, other students in the class can view this User Content in this same Vizread App on this shared device, but students can’t view each other’s individual student profiles or other personal information. Please note that if the teacher chooses to display Vizread in their classroom, which is not a direct feature of Vizread (i.e., through utilizing non-Vizread resources, such as projecting via a smartboard or interactive whiteboard), students physically present in that classroom may see personal information about other students such as students’ names, avatars (which can be the default avatars, or avatars modified by students) and student performance. Teachers can of course choose not to display Vizread Service this way, for example by using the Vizread App on their mobile devices.
Parents will be able to view their own child’s information as a part of Vizread’s services.
9. How does Vizread protect and store my information?
Vizread takes data security very seriously. Vizread takes commercially reasonable technical, physical, and administrative security measures to protect the Personal Information submitted to us, both during transmission and once we receive it. Such measures vary depending on the sensitivity of the information at issue. Measures taken to protect your data include:
- We periodically review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems
- We continually develop and implement features to keep your personal information safe – for example, when you enter any information anywhere on the Service, we encrypt the transmission of that information using secure socket layer technology (SSL/TLS) by default
- All data is encrypted via SSL/TLS when transmitted from our servers to the app. Our software infrastructure is updated regularly with the latest security patches. Our products run on a dedicated network which is locked down with firewalls and carefully monitored.
- We ensure passwords are stored and transferred securely using encryption and salted hashing. Passwords are also encrypted when they are stored.
- We delete inactive student accounts after a specific period of time, as per our retention policy, described in the “How long does Vizread keep children’s information?” section
- All Vizread personnel are trained in security practices and procedures designed to keep Your Data under strict internal controls.
- Developers peer-review code to make sure changes adhere to best practices for security.
- Administrators are knowledgeable of security practices and harden the infrastructure with necessary patches, monitor security resources for advisories and vulnerabilities, and scan the environment and application to ensure that student information remains secure. Please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee its absolute security.
How will Vizread handle a data breach or security incident?
In the event that Vizread becomes aware of a data breach impacting your Personal Information, we will provide notification in compliance with all applicable laws. For example, we may post a notice on our homepage () or elsewhere on the Service, and may send email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Vizread has procedures in place that are designed to stop threats that may expose personally identifiable information, restore Services to full functionality, document and take proactive steps to ensure the incident cannot be repeated. Vizread will also preserve necessary evidence for investigation by security professionals and law enforcement as appropriate. In the unlikely event of an unauthorized disclosure of records, Vizread will follow its Security Incident Response Procedure, which articulates how to report the problem to internal and external stakeholders. The notification process includes any information that can identify which customers and students may have been impacted, the data that may have been accessed, Vizread’s process to inform affected customers, and steps to prevent the incident from happening again as appropriate.
In the unlikely event of an unauthorized disclosure of Data, Vizread has implemented a process for responding to incidents and notifying affected individuals and, if applicable, law enforcement personnel.
10. How can I opt-out of sharing, providing, or receiving certain information?
Providing Personal Information: You can always decline to share personal information with us, or even block all cookies. However, it’s important to remember that many of Vizread’s features may not be accessible, or may not function properly – for example, we may not be able to remember your language preferences.
Targeted Advertisements: Some of the companies who serve targeted ads participate in a self-regulatory program that allows you to opt-out of having information about you used for this purpose, and you may access that opt-out by clicking . Please note this does not opt you out of being served advertising. You will continue to receive generic ads while using the Services and elsewhere online.
Social Advertisements: If we are utilizing Social Ads on one of our Services, you will be able to opt-out through your account settings for that Service.
Mobile Use: If you wish to no longer allow Vizread to track your physical locations you may turn this off within your device settings. You may always opt-out of receiving text messages by replying “STOP” to one of the text messages received. You may opt-out of receiving push notifications at any time by going to the phone settings and turning them off.
Email Communication: You can opt-out of receiving further communications by visiting your account preferences page or clicking the unsubscribe button at the bottom of the email.
11. How can I access and manage my personal information?
You may be able to review the information you provided to us on a Service and make any desired changes to the information, or to the settings for your account on that Service, by logging in to your account for that Service and editing or deleting the information.
12. What communications will I receive from Vizread and how do I limit them?
Communications from Vizread will primarily contain information on new product or service features that have been implemented and when they will be available, bugs that have been fixed and emails soliciting feedback about Vizread’s product and services.
You also may be able to limit the information you receive from us by using the unsubscribe button at the bottom of the Vizread email or by sending an email to . However, we reserve the right to send you information on our behalf and on behalf of third parties in connection with providing the Services. If you no longer want to receive information from us, you will need to close your account for that Service.
13. How do I close my account?
If you wish to close your account with one of our Services, please send an email to with the subject “Request to close Vizread account.” Include the username/email address of such user and we will remove your Personal Information and Profile, if applicable, from the active databases for the Service(s) you request. Please let us know which Service(s) you wish to close and send your request using an email account that you have registered with Vizread under your name. You typically will receive a response to a request sent to this account within five business days of our receiving it. Requests to change your email preferences or unsubscribe from all emails may not be made through this email address, but rather must be submitted through one of the channels set out in the previous section.
14. How long does Vizread keep my information?
Upon termination of your Account, you may request that Vizread delete any Sensitive Information from its live databases and Vizread agrees to take commercially reasonable steps to honor such request in a reasonable amount of time not to exceed ninety (90) days. You understand and agree that Vizread may continue to have Sensitive Information in archive files or similar databases. You further agree that Vizread has no obligation to delete aggregated or de-identified information. Vizread may retain and use aggregated and de-identified information for any purpose that is consistent with applicable federal and state laws and regulations.
15. How will Vizread notify me of changes to this policy?
16. What are specifications for California?
Pursuant to California Civil Code Section 1798.83, residents of the State of California have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes and the categories of personal information the company shares.
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request via email at info@whizread,com or write to us at the following mailing address: 20125 Winn Road, Saratoga, CA 95070. You must put the statement “Your California Privacy Rights” in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
17. What if I am not in the U.S.?
Consent to Transfer
The Services are operated in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Services, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
18. How can I contact Vizread with questions?